Meta introduces paid subscriptions for ad-free Facebook and Instagram in Europe | Details
Facebook and Instagram, has unveiled its ad-free subscription service, offering European users the option to enjoy their favorite social platforms without advertisements. This development comes in response to a recent ruling by the EU's Court of Justice, mandating that Meta obtain user consent before delivering personalized ads. The move signals Meta's compliance with evolving regulatory frameworks in Europe.
Subscription Tiers and Pricing
Users will have two subscription tiers to choose from. For ad-free desktop access, the cost will be 10 euros (approximately $10.60) per month. If users prefer ad-free mobile access, the subscription will be priced at 13 euros (about $13.78) per month. Notably, these subscription fees will cover all accounts under a single user's profile until March. After that, additional fees will be implemented for web access (6 euros) and mobile access (8 euros) for extra accounts.
Age Restrictions and Regulatory Landscape
To be eligible for this subscription service, users must be 18 years or older. Meta is also considering ways to ensure a responsible ad experience for teenagers amid evolving regulatory requirements. The decision to introduce ad-free subscriptions is in response to the EU Court of Justice's ruling in July, which mandated that Meta obtain user consent before delivering personalized ads.
Valid Form of Consent
Meta has positioned its ad-free subscription option as a «valid form of consent» that strikes a balance in compliance with the expectations of European regulators. While advertisers will continue to deliver personalized ads via Meta's ad-supported service on Facebook and Instagram, users with subscriptions will have the ability to influence the ads they see and the
