Meta partners with Hollywood's Blumhouse to test out its AI movie generation model
Meta said on Thursday it had teamed up with Blumhouse Productions, the Hollywood company behind popular horror films such as «The Purge» and «Get Out,» to put its new generative AI video model Movie Gen to the test.
The announcement comes after Meta unveiled Movie Gen, which it said can create realistic-seeming video and audio clips in response to user prompts, earlier this month. Meta claimed the tool could rival offerings from leading media generation startups such as OpenAI and ElevenLabs.
In a blog post, the social media company said Blumhouse had selected filmmakers Aneesh Chaganty, The Spurlock Sisters and Casey Affleck to try out Movie Gen and use clips generated by the tool in their short films.
Chaganty's film would appear on Meta's Movie Gen website, while films from Affleck and The Spurlock Sisters were forthcoming, Meta said.
Blumhouse CEO Jason Blum said in a statement that artists remain the lifeblood of the industry and innovative technology can aid in their storytelling.
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