Meta's Facebook says it is attracting most young adults in 3 years
Meta said on Friday its flagship app Facebook is attracting its highest number of young adults in three years, as it tries to shake the platform's reputation as the bastion of an older generation.
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More than 40 million U.S. and Canadian adults aged 18 to 29 now check Facebook daily, the social media company said, in its first-ever release of such demographic information. Facebook, whose founder Mark Zuckerberg turned 40 last month, marked its 20th anniversary this year.
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Offering CollegeCourseWebsiteIIT DelhiCertificate Programme in Data Science & Machine LearningVisitMIT xPROMIT Technology Leadership and InnovationVisitIndian School of BusinessProfessional Certificate in Product ManagementVisit The growth reflects the company's efforts in the last few years to recapture the attention of young adults who have been flocking to short video app TikTok, owned by China's ByteDance.
Meta charted «five quarters of healthy app usage growth» among young adults, a company spokesperson said.
At an event in New York aimed at highlighting how young people use the app, Meta's head of Facebook Tom Alison said the anniversary prompted executives to realize Facebook needed to evolve to stay relevant for the next generation.
«Who is Facebook for? Is it for my parents?» Alison said, citing questions he said he had heard from young adults.
Alison told Reuters in an interview that young users appeared to be coming
