Meta's Twitter rival 'Threads' loses half its daily users in just 10 days
Threads. The Twitter rival was launched with great enthusiasm earlier this month. It quickly rose to fame with more than 100 million sign-ups within a week.
However, as time has passed, the hype surrounding the platform seems to be fading. According to various data reports, Threads had approximately 49 million daily active users (DAU) when it first launched in early July. However, by the end of the second week, this number dropped by half to 23 million DAU. Data analysts like SensorTower have also observed a significant decrease in the number of users logging into Threads after using it for a week.
New apps often generate a lot of interest, and Threads was no exception. Instagram played a significant role in promoting the app, which conveniently utilizes users' existing account credentials, eliminating the need for a new account. However, the similarities between Threads and Twitter end after the creation, reposting (retweeting), and liking of content.
Instagram CEO Adam Mosseri clarified that Threads would not prioritize news content. This means that users are mostly limited to interacting with people within their existing network, and they would need to start following everyone else from scratch. It's not ideal for having thread posts read by family members, for example.
Twitter has built its reputation around live breaking news, making it the go-to platform for millions during events - political or entertainment. In contrast, Instagram lacks this real-time news ecosystem. Additionally, Twitter allows users to operate anonymously, a feature that is not possible on Threads due to its direct integration with Instagram.
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