Microsoft-Activision Blizzard: Ubisoft reveals strategy
Ubisoft has unveiled key details regarding the streaming of Activision Blizzard video games after Microsoft acquisition.
In a recent blog post, Chris Early, Ubisoft's Senior Vice President of Strategic Partnerships & Business Development, provided further details on the company's strategies.
The French gaming publisher will have the ability to license the streaming rights to various cloud gaming platforms. It is worth noting that the blog does not explicitly state whether Microsoft can acquire a license for Xbox Cloud Streaming.
Early explained that the agreement encompasses all of Activision Blizzard's existing games, as well as all games to be released in the next 15 years.
Ubisoft's initial plan is to stream these games via Ubisoft+. In due course, these games are expected to become available on services such as Amazon Luna, where Ubisoft maintains a presence.
Xbox maker Microsoft closed its $69 billion deal for Activision Blizzard on Friday, swelling its heft in the video-gaming market with best-selling titles including «Call of Duty» to better compete with industry leader Sony.
Originally unveiled in January 2022, the biggest deal in the gaming industry cleared its final big hurdle — an approval from Britain — earlier in the day after Microsoft agreed to sell streaming rights for Activision's games to allay competition concerns.
The completion is a major win for the U.S. tech firm in its push to attract more people to its Xbox consoles and Game Pass subscription service. Microsoft's gaming revenue trails that of Sony, whose PlayStation consoles outsell the Xbox.
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