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livemint.com / 5 months ago
livemint.com / 5 months ago
Mint Explainer: Why are quick commerce platforms selling cosmetics for ₹1?
Subscribe to enjoy similar stories. Quick commerce platforms have unleashed a new weapon in their cutthroat battle for market share— ₹1 cosmetics. Swiggy Instamart and Zepto have launched campaigns in which customers can buy select beauty products for just ₹1 once they add cosmetics worth a certain amount to their cart.
BigBasket’s BB Now, meanwhile, is offering deep discounts on all beauty and skincare products. Mint explains why these platforms, which earn most of their revenue from groceries and staples, are now pushing deep discounts in beauty and personal care, and what they hope to achieve in the long term. Swiggy Instamart and Zepto recently launched campaigns in which customers who add cosmetics worth at least ₹599 to their cart get access to a special catalogue with select beauty and skincare products available for ₹1.
This catalogue features entry-level products from well-known brands such as Lakmé lipsticks, Maybelline kajal, Mamaearth sheet masks, Plum face washes and Minimalist serums. BB Now has been running a similar campaign, offering discounts of around 60% on all beauty and skincare products. These promotions signal that quick-commerce platforms want to position themselves as places where customers can discover and buy cosmetics quickly, analysts said.
The goal of these short-term, high-visibility promotions, which are co-funded by platforms and brands, is to increase the number of orders and the value of each order by pushing more customers to buy cosmetics, they added. The promotions aim to tap people’s increased discretionary spending and growing willingness to experiment with new products. Beauty and personal care fits the bill as it’s conducive to impulse purchases and repeat buys.
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21.05 / 10:17
UPS
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Booking
wellness
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How chronic illness became a starting point for artistic alchemy for Koshy Brahmatmaj
Subscribe to enjoy similar stories.Pain is invisible; the sufferer has to make noise for it to be acknowledged, treated or accepted. Mumbai-based artist Koshy Brahmatmaj, 34, lives with chronic endometriosis, a painful condition that afflicts millions of women around the world.
21.05 / 10:17
markets
UPS
IPO
NVIDIA
SpaceX
Even at $5 trillion, Nvidia is underappreciated
Subscribe to enjoy similar stories.Nvidia is no longer the only AI chip game in town. But it is the largest by far, and the likelihood that it will be that way for the foreseeable future should count for something.It hasn’t counted for much lately.
21.05 / 10:17
markets
Digital
CEO
War
Omnicom
RK Swamy bets on integrated advertising model as global agency giants split media and creative
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Racing
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21.05 / 09:47
markets
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FPIs exit Korea & Taiwan: Is India ready for the flow rotation?
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Secured credit cards: Unlocking credit and building a credit score for millions
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21.05 / 08:45
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Forensic audits support corporate-fraud probes and IBC cases but still lack enforceable standards
Subscribe to enjoy similar stories.Forensic audits have gained significance in today’s world of business as they serve as a useful tool for commercial lenders to investigate fraud by borrowers and/or identify other deep-seated financial irregularities. Forensic auditors are also employed by resolution professionals to report on preferential, undervalued, fraudulent and extortionate (‘PUFE’) transactions for adjudication under India’s Insolvency and Bankruptcy Code (IBC). While there is no single universal definition, several globally recognized organizations have provided widely accepted definitions (and norms) of forensic auditing.
21.05 / 08:45
UPS
Manufacturing
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Subscribe to enjoy similar stories.MUMBAI: India’s listed electronics manufacturers are under pressure to defend profitability as the mobile-phone assembly boom slows, prompting a shift towards higher-value industrial electronics.Investors remained jittery through the last fiscal, driven by concerns that slowing consumer sentiment could weigh on the rapid growth that electronics manufacturing services (EMS) firms have delivered so far.In an interview with Mint, Jasbir Singh Gujral, managing director of Syrma SGS Technology Ltd, India’s second-largest listed EMS firm, said, “We’re increasingly looking to capture a larger chunk of contracts from defence, aerospace and med-tech verticals, all of which represent opportunities for original design manufacturing, and also bring significantly higher margins. We’ve already started this transition, and we plan to do more of it this fiscal.”Beyond mobile phones and laptops, EMS firms are expanding into smart metres for electricity boards, aerospace and defence subsystems, railway safety instrumentation, printed circuit boards and display assemblies, and medical devices deployed in hospitals.India’s annual mobile phone shipments have remained subdued since the covid-19 pandemic, with industry estimates pointing to a single-digit decline this calendar year from 152 million smartphones shipped last year.The margin pressure driving this shift is increasingly visible.In FY26, Syrma SGS reported an operating margin of 7.1%, up 2.3 percentage points.
