



Mint Explainer: Why Reliance is betting on legacy regional brands to build its FMCG empire
₹5,065 crore, up 60% year-on-year, according to an earnings statement from Reliance Industries.India’s FMCG sector remains dominated by established players such as Hindustan Unilever Ltd, which reported revenue of about ₹64,138 crore in FY25—highlighting the scale of the opportunity Reliance is targeting as it builds its consumer business.“What Reliance is doing is cobbling together a portfolio of brands that already have some momentum,” said Arvind Singhal, chairman of The Knowledge Company, a Gurgaon-based management consulting firm.Mint explains the strategy behind Reliance’s push to acquire regional brands and how it differs from rivals.Over the past few years, Reliance Consumer Products Ltd (RCPL) has assembled a portfolio of regional brands across food, beverages and personal care.One of its latest additions is Chennai-based Southern Health Foods Pvt. Ltd, which sells millet-based foods, health mixes and baby nutrition products under the Manna brand.
Reliance acquired the company for about ₹156 crore, marking its entry into the fast-growing millet and nutrition foods segment.Earlier, RCPL bought a majority stake in Udhaiyam Agro Foods Pvt. Ltd, a Tamil Nadu-based staples brand known for pulses, flours, spices and ready-to-cook mixes.
Revenue at Shri Lakshmi Agro Foods Pvt. Ltd, which sells products under the Udhaiyam brand, rose about 5% year-on-year to ₹668.2 crore in FY24, according to Tracxn data.Reliance has also acquired Delhi-based SIL, a legacy condiments maker known for jams, sauces and cooking pastes, as well as Velvette, the historic personal care label that pioneered shampoo sachets in India in the 1980s.In beverages, RCPL revived Campa Cola, acquired from the Pure Drinks Group, as a mass-market
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