More and more young, mid-career professionals eye careers in care and tech for elderly

economictimes.indiatimes.com:

The term was coined by Goodfellows, the Tata and Hiranandani-backed company that Gosavi now works for. Goodfellows provides young companions for the elderly. «We would do everything that your grandkid would do for you,» according to its website.

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Gosavi is one of several professionals from sectors such as banking, FMCG, edtech and law switching to the so-called 'silver economy.'
According to the India Ageing Report, 2023, published by UNFPA India, the country's elderly population is set to double to 347 million by 2050, or 20.8% of the total. The silver economy is primed to generate jobs and create novel career avenues in the fields of senior living, elder tech/age tech (technologies with a focus on special needs of the aged) and geriatric care.
For the young, it also offers a new, more interesting frontier. «They (Gen Z) are always on the hunt for jobs which impact communities positively but also grow them professionally,» said Goodfellows founder Shantanu Naidu.


Change in Career Trajectory
«This was earlier the niche place that we used to think, 'Oh! That's just a dream world!' But it is not,» said Goodfellows' Naidu.

The field is also attracting mid-career professionals.

Vandana Gupta, 36, joined Seniorworld, an age tech company, as vice-president of community (product and services), two years ago. This followed stints in FMCG and hospitality. She helped pioneer the SilverWings app, a community platform promoting social engagement and wellness for