
Motorcycle makers sharpen premium bike plans
Subscribe to enjoy similar stories.The biggest motorcycle makers are doubling down on the affluent rider instead of the traditional interest in the budget-conscious commuter. Hero MotoCorp Ltd, Bajaj Auto Ltd, and TVS Motor Co.
Ltd are bulking up their premium models, betting that the top-end segment will help shield them if market growth cools down.The strategy comes as motorcycles with engine capacities more than 125cc outpace the mass market by a wide margin. While entry-level sales were at 3% to 9.5 million units in fiscal 2026, the premium category surged 15% to 3.5 million units, according to Society of Indian Automobile Manufacturers (SIAM) data, fuelled by tax incentives and a growing middle class looking at upgrades.For these manufacturers, the stakes extend beyond brand strength.
The West Asia war and erratic monsoon forecasts have cast doubts on rural demand, which has been the backbone of the two-wheeler sector. By moving upmarket, companies are targeting consumers who are mostly immune to the inflationary pressures that affect lower-income households.The race for dominance is now showing itself in exclusive retail footprints and a flurry of higher-end launches.
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