MP Assembly elections 2023: Chief Minister Shivraj Chouhan's ‘Ladli Behna Yojana’ becomes ‘game-changer’ for BJP

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Madhya Pradesh Assembly elections 2023: The Bharatiya Janata Party (BJP) has emerged as a dominant force in MP. The saffron party is leading in 160 of the 230 seats. This victory is significantly attributed to the implementation of the Ladli Behna Yojana by Chief Minister Shivraj Singh Chouhan.

Union Minister Jyotiraditya Scindia lauded the scheme's impact on the election results. He praised the chief minister for his role in the BJP's commanding lead. Scindia, a former Congress member who joined the BJP in 2020, emphasised the dual benefits of the party's Central leadership and the state government's welfare initiatives in securing this electoral win.

The Ladli Behna Yojana, a key welfare scheme focused on women, played a crucial role in the BJP's strategy, as per Scindia. Under this scheme, eligible women from poor families receive ₹1,250 monthly. While the Congress party criticised it as an electoral tactic, BJP leaders defended it as a step towards empowering women.

“Ladli Behna scheme is a game-changer and the full credit for it goes to Shivraj Singh Chouhan," ANI quoted Scindia as saying. The election marked a direct contest between BJP and Congress. The Congress government, led by Kamal Nath, was in power for 15 months since 2018 before being toppled in 2020.

Scindia's defection to BJP was a pivotal moment in this political shift. BJP's approach in Madhya Pradesh was multifaceted. Apart from leveraging welfare schemes, the party deployed three Central ministers, Narendra Singh Tomar, Prahlad Singh Patel and Faggan Singh Kulaste, to counter any anti-incumbency against Chouhan.