Narendra Modi addressed 14 rallies in Madhya Pradesh during campaigning for polls and reached out to young voters by reminding them of the failures of previous Congress governments on various fronts as he doubled down on development of all sections. Modi's appeal seemingly clicked with voters, including women, in the central state where the ruling BJP has won 33 seats and leading in 131 out of 230 constituencies where results are being declared on Sunday.
The prime minister also led a roadshow after elections were announced last month in MP.
As BJP devised a strategy to defeat anti-incumbency in Madhya Pradesh which has been under its belt since 2003, barring 18 months from December 2018 to March 2020, Modi reached out to various sections of voters, including women, youngsters, tribals, besides the traditional supporters of the saffron party.
The BJP's campaign theme «MP ke mann mein Modi, Modi ke mann mein MP» received wide acceptance during the campaigning.