Mumbai and Parle have grown and changed together, hand in hand: Mayank Shah
Mayank Shah, VP, Parle Products, says “we have changed along with the city, hand in hand. Bombay has evolved into a mega metro today from what it used to be. Of course, it used to be an important city earlier as well but the way it has grown today is the same way even the company has grown. So, probably 20 years back, we had very limited products, very limited options. We are available in limited categories. Today, we have more than 50 brands and more than 350 SKUs straddling across multiple categories.”
On premiumisation of products
Mayank Shah: We have an entire range of premium products called Platina, where we have Milano, Hide & Seek, Nutricrunch, and all of them and they are doing very well. So, as India is growing, as our economy is developing and growing, I think Indians have started accepting premium products or rather have started spending on premium products and the Platina range is doing very well.
When we are talking about acceptance of these premium products, earlier one may have thought that they are largely urban centric, but that is not the case anymore. With lower unit packs today and with the aspirations of rural consumers not really very different because of their exposure to media, not very different from their urban counterparts, I think even they are taking to premium products.
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