Myntra brings quick delivery to online fashion, launches 30-minute service
Myntra, India’s largest online lifestyle and fashion retailer, has joined the quick-commerce bandwagon, launching a 30-minute delivery service called M-Now in Bengaluru that it plans to expand to cities like Mumbai, New Delhi and Pune in the coming months.
Myntra is entering the segment with an extensive assortment — about 10,000 stock-keeping units (SKUs) to start with — compared with a limited number of lifestyle and fashion products like regular t-shirts and innerwear offered on quick-delivery platforms such as Blinkit, Zepto and Swiggy Instamart. It started a pilot project last month and the service is now live in some areas of Bengaluru.
M-Now will deliver fashion and beauty products and accessories within 30 minutes using dark stores, or micro warehouses, run by third parties as well as retail stores of fashion brands, Myntra chief executive Nandita Sinha told ET.
The company plans to expand the number of products and their variants, or SKUs, offered for quick delivery to more than 100,000 within three-four months, she said.
Myntra may tap into parent Flipkart’s quick-commerce service, Minutes, to strengthen its delivery infrastructure.
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