Disruptive 10-minute deliveries spread to India’s food business
At least five companies, including Zomato Ltd. and its recently-listed rival Swiggy Ltd., have unveiled or announced plans to offer quick food delivery in the last few weeks.
But how they do it varies: Zomato unit Blinkit’s food delivery app Bistro and Zepto Cafe are relying on in-house kitchens to swiftly cook and assemble eatables, while Swiggy is partnering with restaurants from Starbucks Corp. to McDonald’s Corp.
While doorstep delivery has existed in India for decades with mom-and-pop stores employing runners, the last few years have seen a disruptive transformation. Technology helped spawn startups offering ultra-fast deliveries and these were lapped up by an affluent, smartphone-savvy, urban population keen on instant gratification.
The result was apps like Zepto and Blinkit, which deliver eggs to earphones — even iPhones — at a breakneck pace while similar services typically take a few hours elsewhere in the world.
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