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The jaw-dropping claim came as Taneja's partner revealed that the brand's sales were generated despite their website being password-protected. Taneja’s rapid success in such a short span had Shark Tank India judges reeling. “That is a dream for a lot of businesses,” said Aman Gupta, visibly impressed by the figures. Vineeta Singh echoed the sentiment, saying, “Oh my God,” while Kunal Bahl, the newest shark on the panel, seemed equally intrigued by the success story.
Beast Life, Taneja’s entrepreneurial venture, is a fitness brand specializing in a range of products such as whey protein, mass gainers, and other health supplements. The company aims to meet the growing demand for fitness-oriented products in India, where health and wellness are becoming increasingly prioritized.
Taneja’s extensive social media influence has no doubt played a significant role in the brand’s visibility. His YouTube channel, Flying Beast, boasts a staggering 9.27 million subscribers, while his Instagram account enjoys a dedicated following of 3.6 million. On the business side, the Beast Life Instagram page has already attracted 1.25 lakh followers, signaling a strong digital presence ahead of the show’s airing.
Although Taneja is primarily known for his content creation on YouTube, he has expanded