Shark Tank India Season 4 highlighted the sharp mathematical skills of Azhar Iqubal, who caught everyone's attention with his quick analysis during a pitch. When entrepreneurs Ravi Kumar and Disha Katharani, founders of Mumbai-based Imagimake, presented their business, Azhar pointed out a subtle difference between two competing offers, showcasing his prowess in valuation metrics. His explanation brought laughter and admiration from the other Sharks, making him the star of the episode.
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Imagimake, founded in 2014, specializes in innovative toys, games, puzzles, and DIY kits. The company has grown rapidly, selling over 100,000 products monthly across online platforms and through more than 4,000 offline stores. Their offerings range from Rs 199 to Rs 2,000, with their India map puzzle being the top seller. Notably, all their products are designed in-house by a team of 15 creative professionals led by Disha Katharani, supported by a manufacturing team of 250 people and 40 employees in marketing, finance, and operations.
Ravi and Disha, who are also husband and wife, entered the tank seeking Rs 1.5 crore for 0.5% equity, valuing their company at Rs 300 crore. The ambitious valuation initially surprised the Sharks. The entrepreneurs highlighted their focus on exports, with 35% of sales coming from international markets, primarily the United States, which accounts for 90% of their exports. The remaining revenue is generated through domestic channels: 35% from e-commerce platforms