Hollywood embraces the art of sequels, the National Association of Theater Owners is resurrecting National Cinema Day after its remarkable debut last year. The enticing event drew over 8 million moviegoers with $3 tickets, and now, over 3,000 theaters are gearing up for its return. Set for Sunday, August 27, National Cinema Day offers tickets at $4 each, including for premium formats like IMAX and Dolby.
Building on last year's success, this year's National Cinema Day promises an array of cinematic delights. The event provides audiences with the chance to enjoy the movie «Barbenheimer» at an affordable price. The resounding popularity of last year's event motivated the National Association of Theater Owners to organize a second edition.
Bryan Braunlich, the executive director of the non-profit Cinema Foundation, revealed that the decision to host another National Cinema Day was swiftly made after the inaugural event's success. Following two years of theater closures due to pandemic shutdowns, last year's event aimed to rekindle audiences' love for the big screen. This year, the focus shifts to offering moviegoers the simple joy of being at the movies.
With 30,000 screens and 3,000 locations across the United States participating, Braunlich hopes that audiences will explore the reduced pricing on premium formats.
For instance, watching "Oppenheimer" in 70-millimeter IMAX in New York City, typically priced at $26.99, is now attainable for just $4, signifying an incredible 85% discount. For special formats like 4DX, Braunlich advises purchasing tickets in advance to secure seats.