Netflix as the streaming platform has increased its subscription fees from Wednesday. The decision has pushed its share prices up by 13%. According to LSEG, 9 million subscribers joined Netflix around the globe in the third quarter despite the writers' strike in Hollywood. It was more than the Wall Street analysts' forecast of 6 million. It is significant considering the fact that the bulk of Netflix's new sign-ups are shows and movies overseas.
Netflix's live-action adaptation of the venerable Japanese manga series 'One Piece' has set an example of its hefty investment in stories with local resonance that are accepted across the world. It has also attracted new audiences to long-running television shows like the legal drama 'Suits' which it licensed from Comcast, and HBO's World War Two series Band of Brothers'.
Despite the strike by the Writers Guild of America and the subsequent halt of production, the number of its subscribers registered a record increase. Earlier, the lockdown due to Corona pandemic across the world led to an unprecedented surge in streaming subscriptions.
Buoyed by its record rise in subscription beating prediction, Netflix has increased the price of its premium ad-free plan in the U.S. by $3 per month to $22.99. The streaming giant has increased the cost for premium in the UK by GBP2 to GBP17.99. Similarly, it has increased the price in France by EUR2 to EUR19.99.
The Netflix share price surged to $390.80 before closing at $346.19. It registered a revenue of $8.54 billion, and its earnings per share reached to $3.73, surpassing Wall Street's expectation of $3.49.