New consumer brands trend on deal street
venture funds, investment firms backed by veteran corporate leaders as well as several startup founders are among those vying to buy stakes in a slew of new consumer brands that are challenging the dominance of incumbents.
Flipkart-backer Accel is in advanced discussions to invest in new-age luggage brand Uppercase valuing it at around $50-60 million, sources aware said. In February, Peak XV Partners invested in premium luggage maker Mokobara, while another investment firm Lighthouse picked a stake in Safari Industries in March. Separately, early-stage home and kitchen products brand Solara has raised capital from Livspace cofounder Ramakant Sharma and others, amid a flurry of deals across segments from luggage to beauty, wellness, pet care, jewellery, food and beverages.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitIndian School of BusinessProfessional Certificate in Product ManagementVisitMIT xPROMIT Technology Leadership and InnovationVisit“I have issued term sheets to two FMCG brands and should close them in the next few weeks,” said one venture investor who manages a portfolio of both technology and non-tech investments. A term sheet is a formal offer to invest in a business following the completion of due diligence.
12 Flags Group, the India-focused consumer fund set up by former global chief of Reckitt Benckiser Rakesh Kapoor, made its first investment in specialty coffee chain Blue Tokai Coffee Roasters last month
