New Mutual Fund players: Zerodha AMC, Jio Financials to Helios Capital – All you need to know

financialexpress.com:

The Mutual Fund market in India is set to witness a boom in the near future with the arrival of new players. This article looks at the new players and what they are expected to provide to investors, as per publicly available details.

Founder and CEO of Zerodha on Friday (August 11) said that they have received the final approval from SEBI for Zeroda AMC. Zerodha AMC is being built in partnership with SmallCase. The new AMC will focus on simple and passive products such as index funds and ETFs.

Sharing the motivation behind the Zeordha AMC on social media, Kamath shared two reasons.

“The first was that the biggest challenge and opportunity for Indian markets is the shallow participation. Even after all the growth over the last 3 years, we only have maybe 6-8 crore unique mutual fund and equity investors put together,” said Kamath.

We just received the final approval for the <a href=«https://twitter.com/ZerodhaAMC?ref_src=» https:>@ZerodhaAMC

we are building in partnership with <a href=«https://twitter.com/smallcaseHQ?ref_src=» https:>@smallcaseHQ. Our motivation to start a mutual fund was twofold. The first was that the biggest challenge and opportunity for Indian markets is the shallow participation. Even after…

“The second was that if we had to bring in the next ten million investors, they needed simple products they could understand, and mutual funds were a perfect instrument,” he added.

According to Kamath, Zerodha AMC will aim to be index-only and create simple funds and ETFs that all investors can understand and invest in for all their goals. The AMC will be run by CEO Vishal Jain.

Mukesh Ambani’s Jio Financial Services (JFSL) recently joined hands with BlackRock, one of the world’s largest asset managers. It is