Nitish Mittersain on buying Trinity Gaming, initiating gCommerce & more

economictimes.indiatimes.com:

Nitish Mittersain, Joint MD & CEO, Nazara Technologies, says India-first novel approaches are needed. If e-commerce can be integrated into gaming, that can deliver relevant opportunities for shoppers to buy what they want while they are engaging with the games, that could lead to a very interesting and new monetisation model. With the whole India stack opportunity emerging with platforms like ONDC, a lot of initiatives can be taken for such innovations. It is a concept now. Nazara is starting to deploy it in the Q4 of FY25, which is Jan to March and they will see how that pans out over the next year.

The latest acquisition that you have made is Trinity Gaming. It cost just around Rs 24 crore. What is the acquisition strategy going forward? Have you earmarked a certain amount that you are looking at deploying, and certain capabilities that you are looking at adding?
Nitish Mittersain: It is important to understand that Nazara operates the M&A flywheel at two levels. One is what the parent entity does, which is areas that we want to enter. But also, many of our subsidiaries are cashflow generating companies, accumulating cash, many of these are asset-light businesses which do not require to deploy a lot of cash for organic growth and therefore, we help our subsidiaries also learn our M&A playbook and help them deploy.

This particular transaction that you are talking about, Trinity Gaming, is related to M&A done by our esports arm, Nodwin Gaming and it is an influencer platform that kind of sends in Nodwin’s reach to