4B movement has seen a surge online after Donald Trump's victory in the US Presidential elections 2024. Trump's victory- fuelled by male voters and to many looked like a referendum on reproductive rights — some young American women are talking about boycotting men.
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The idea comes from South Korean movement known as 4B, a vow to swear off men. Many American women are swearing they'll join the 4B movement in light of Trump's re-election. The 4 No’s (bi means “not” in Korean). It calls for the refusal of dating men (biyeonae), sexual relationships with men (bisekseu), heterosexual marriage (bihon) and childbirth (bichulsan).
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Interest in the 4B movement has surged in the days since the election, with Google searches spiking and the hashtag taking off on social media. Scores of young women are exploring and promoting the idea in posts on platforms like TikTok and X. Disappointed by the 2024 US election results, dozens of women posted videos stating their intention to participate in their own version of the 4B trend. There were over 500,000 search inquires for “4B movement” on Google over the span of 48 hours this week, and it became one of the top trending topics on the online
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