On-ground campaigns to screening, corporate houses join Ram Temple consecration fervour
Ayodhya.
Several companies operating in consumer space have activated on-ground marketing campaigns by putting up large numbers of hoardings, gate branding, shopboards, and kiosks offering products to devotees, arriving in the holy city for the Ayodhya Ram Temple.
The 'Pran Pratistha' ceremony commenced on 16 January and will continue till 22 January.
Leading multiplex operator PVR INOX has announced live screening of Ram Mandir inauguration during the consecration ceremony on its 160 cinema screens across 70-plus cities on January 22, 2024.
«It will be a privilege for us to be able to connect the devotees with this celebration in a truly unique manner. We hope that we will be able to recreate the buzz of the temple, the auspicious chants and the breath-taking visuals and bring alive the magic of the most awaited moments in India's contemporary history,» said PVR INOX Co-CEO Gautam Dutta.
Homegrown major Dabur India will be donating a portion of the profits from the sale of its products from January 17 to January 31 to Shree Janmabhumi Teertha Kshetra.
«The Ram Mandir consecration is undoubtedly one of the most momentous occasions in our history. To mark this occasion, Dabur, as a home-grown Indian brand, has committed to donate a portion of the profits generated from the sale of our products from January 17 till January 31 to Shri Ram Janmbhoomi Teerth Kshetra,» said Dabur India CEO Mohit Malhotra.
