ONDC's tomato initiative continues, witnessing steady increase in daily orders, city reach
ONDC, in line with the Centre's direction, will extend its initiative of selling tomatoes at ₹70 per kilogram for at least one more week, with zero delivery fees. Within six days of offering this discounted price, ONDC has facilitated the purchase of 10,000 kilograms of tomatoes in Delhi, according to a Moneycontrol report. Furthermore, the network has achieved significant milestones, with over 1.1 million retail orders and 5.4 million mobility transactions since its inception last year.
The plan is to continue running the initiative on ONDC, with the restriction of one order per user each week. This move aims to encourage maximum participation and trial of ONDC. As more sellers join the network, the average daily orders have been steadily increasing, and ONDC is witnessing retail orders from 320 cities, including Tier 2 and 3 locations, showing a wider dispersal of orders.
ONDC chief T Koshy told Moneycontrol, “Last week, we had an allocation of 2,000 kg of tomato every day (1,000 orders) in Delhi from the National Cooperative Consumer Federation (NCCF), which was getting sold out by afternoon." “ONDC has reached a daily retail order peak of 35,000, with Delhi-NCR surpassing Bengaluru in terms of order volume. Mumbai, Hyderabad, and Pune are among the top cities contributing to order volumes. The network is gearing up to handle 200,000 transactions per day by the end of the year, and the government is working to introduce financial products on ONDC in the coming months," he was quoted as saying in the report.
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