One mn monthly orders of fast moving consumer goods on ONDC but mostly served by brands directly: Kiko Live
FMCG has grown to over 1 million monthly orders on ONDC but these orders are mostly fulfilled from central warehouses, instead of local kirana stores, said Kiko Live, a SaaS solution for neighbourhood stores
Kirana sales have dropped by up to 35% in tier 1 markets where quick commerce primarily operates. While customers still visit the store for larger orders, the small order basket, traditionally ordered via phone and delivered by the store delivery boy, is moving to quick commerce. Retailers understand that retaining these customers would require offering a similar quick commerce option.
«Kirana-led grocery orders are also approaching a quarter million orders a month, with Kiko Live as the leading player. This is expected to grow rapidly in the coming months, with retailers understanding that going digital is not an option but a necessity for survival,» said Alok Chawla, Co-Founder of Kiko Live, adding early adopter retailers have started creating digital storefronts and offering trackable 30-minute quick commerce-type deliveries.
The Kiko Live solution enables retailers to offer a quick commerce option to their customers and provides integrated inventory management, logistics, and remarketing modules. The retailer's inventory pipeline gets plugged into multiple front-end options for buyers, including the seller's webfront, the Kiko buyer app, and numerous buyer apps on the ONDC platform. Eventually, their inventory can also get plugged into the quick commerce apps, which would want to make long-tail SKUs
