Online food orders remain largely tepid in first half of India-Pak Match
India vs Pakistan World Cup match on Saturday, but they expect an uptick late evening as India started its successful chase at around 6 pm.
«Food orders were in line with what we usually witness on weekends in the first half of the match...although there was an expectation of a spike with the discounts being offered and advertised during match hours,» an executive at a food and grocery delivery company said. «The match day didn't make much of a difference in the first half, but we saw the trend curve changing after India started batting...that has also to do with the fact that dinner time orders are usually higher,» the person added.
Quick commerce platforms witnessed a spike in orders for items such as chips and beverages during the second half of the match.
«On an average, Instamart saw a 25-30% increase in orders (compared to a regular Saturday) across different cities. Overall, the orders even exceeded the last time there was an India-Pakistan match during Asia Cup by 25%,» a Swiggy spokesperson said late Saturday, adding that the company had strengthened its delivery fleet to keep up its delivery timelines as it saw a significant spike across food delivery, Instamart and Dineout, its restaurant discovery vertical.
«Navratri starts tomorrow but looks like the festivals already started.
Chips of all kinds are flying off the shelves. #INDvPAK days are just mad!» Albinder Dhindsa, chief executive of Zomato-owned quick commerce platform Blinkit, posted on social media platform X.
He also posted a chart, suggesting an increase in orders for chips. «Similar trend for cold drinks and beverages too.
Sales spiked up a lot more during the break before India started batting,» Dhindsa said.
At 4.15 pm, Bengaluru-based
