Orry’s incredible guide to minting money

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Mint’s queries. Although Awatramani has been crafting his image for years, the meteoric rise started in 2022. He began sharing selfies and photos with celebrities and film stars almost like a teaser for many months before the paparazzi was ready to click him solo.

Now they do—photos of him and actor Janhvi Kapoor (Sridevi and Boney Kapoor’s daughter) leaving a restaurant did the rounds late last year. He is frequently clicked with other star kids about to launch themselves in the Hindi film industry. In India, content creators often jostle to stay relevant and have to reinvent themselves frequently.

Don’t forget, today, even celebrities are content creators. Sports and film stars regularly put out videos and photos; some of them consciously attempt to become more approachable. Nonetheless, Awatramani’s strategy is contrarian.

He doesn’t want to be viewed as the boy next door. His unique selling point is the fact that people can’t relate to him. “I do not think I am relatable.

I do not market myself as someone relatable," he told me. “Can you walk into the house of Big Boss, the biggest TV reality show? Those are not opportunities that fall on the common man." Awatramani was invited for the reality show Big Boss as a wild-card contestant in November this year. “I am aspirational and you are watching me achieve those things, drive that car, go to that restaurant.

You cannot pull off the clothes that I wear even if you can wear them," he added. He is right. The only other person I can think of, and who does it with equal or better panache, is actor Ranveer Singh.

The clothes that Awatramani wears might make him money, going ahead. There is a method to the madness. He explained to me the rationale behind procuring and