Our aim is to continue to grow faster than the market: Ghazal Alagh, Honasa Consumer

economictimes.indiatimes.com:

«In these six years, we have actually built six consumer-loved brands. Now, the kind of growth that we have seen our brands take, it does need certain investment,» says Ghazal Alagh, CIO, Honasa Consumer.

Meanwhile, Ramanpreet Sohi, CFO, Honasa Consumer says, «Younger brands, of course, need a higher level of investments because they are in a phase where they are growing faster and we need to continue to invest behind them, so that is how we would like to put it.»


Let us begin by talking about the kind of pace of growth that you are currently clocking in. How much faster than the industry are you currently growing at and how much faster are you likely to grow down the line?
Ghazal Alagh: In the past few years, we have grown significantly faster than the market. The way our business model has been built actually focuses on the fact that there are certain playbooks and with each of the new brands that we launch and we have six brands now, the playbooks are replicable and they give us efficient growth with each of them. I think what we can say is that our aim is to continue to grow faster than the market and that is what we are going to focus on.

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And this is something that we have addressed, the ad spends 35% of the total revenue contribution, I know that that has come down from the earlier 40% but going down the line how do you see this stabilising and what is the plan in place?
Ghazal Alagh: So, like I have always said, we are a six-year-old company right now. We will