

Piracy, AI biggest challenges to growth of Indian music industry: IFPI
Subscribe to enjoy similar stories.India’s music industry is finally witnessing a long-awaited shift from free to paid consumption, with revenues and subscriptions climbing steadily.Yet the transition remains fragile. Sustaining the move from free to paid listening is critical, especially at a time when AI-generated versions of songs threaten to divert streams from original works and pirated sources continue to undercut legitimate consumption.Speaking to Mint, Victoria Oakley, chief executive officer of IFPI (International Federation of the Phonographic Industry)—the organisation that represents the interests of the recording industry worldwide—said the recent uptick in paid streaming marks a long-promised transition for India.However, she cautioned that the regulatory framework around AI remains unclear, even as governments, including India’s, grapple with how to balance technological innovation with rights protection and fair monetization for the creative community.According to a recent Ficci EY report, the Indian music segment, measured as revenues earned by music labels from licensing and other income, grew by 10% to reach ₹5900 crore in 2025.