Plenty of room for domestic, British Scotch whiskies to prosper in India: Scotch Whisky Association
India's long-term economic growth present plenty of room for Indian and Scotch whiskies to prosper in the world's biggest whisky market, an industry association said on Wednesday.
Scotch Whisky Association (SWA) also said that the proposed reduction in import duty by India under a free trade agreement between New Delhi and London would not only help boost exports of Scotch whiskey from the UK, but consumers here will also get more choice as smaller producers enter the market.
India and the UK are negotiating a free trade agreement.
It will also benefit India-Made Foreign Liquor (IMFL) brands by reducing import costs. The association also said that imported Scotch whisky will pose «very little» direct competition to local Indian whisky because of its small size here.
A large portion of the export of Scotch whisky to India is in bulk, and the bottled versions are only 24 per cent of exports.
