PlucTV and Snap India Partner to Launch fAR out

livemint.com:

Creator economy and storytelling platform PlucTV in partnership with visual communication app Snapchat recently launched fAR out- an opportunity for Indian AR creators to collaborate with Indian and international artists like Vibha Galhotra, Sharbendu De, Jigmet Angmo, Nikolaus Geyrhalter, and Phillip Frank to build digital experiences for art installations at one of South’s Asia’s highest land art exhibitions.The fAR out programme welcomed AR creators of all levels, from seasoned professionals to budding enthusiasts, allowing participants to demonstrate their skills, ingenuity and amazing concepts. The initiative saw registrations from AR creators all across India, out of which 5 creators were selected to create unique AR lenses along with the existing land art and installations.Snap’s collaboration with PlucTV to develop the fAR out program presents an exciting opportunity to bring together the worlds of AR creators (digital) and land artists (physical), showcasing their art at festivals like Sā.

Snap’s goal is to demonstrate how AR seamlessly enhances the festival experience, providing captivating visual storytelling and interactive art interactions for the festival audience engaging with physical art forms. During Sā, the first five selected creators of the fAR out program will collaborate with various land artists, aiming to echo the motivation and creativity behind each unique art form.The exhibition is set against the scenic backdrop of Disko Valley near Leh with site-specific art installations, video projections, and sculptures.