Mahindra launches OJA Platform; unveils affordable range of lightweight tractors. All details

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₹5.64 lakh (ex-showroom). Additionally, the OJA 3140, a 40 HP small utility model, was launched at a price of ₹7.35 lakh. As per HT Auto, Mahindra Rise emphasizes that the OJA platform is poised to introduce a fresh lineup of lightweight tractor models due to its versatility and the possibilities it presents.

The platform comprises four sub-platforms: sub-compact, compact, small utility, and large utility. These sub-platforms will provide models with a high power-to-weight ratio, 4WD capabilities, connected intelligence, and a modular design. It is noteworthy that the sub-compact models, totaling 10, will exclusively target the US market, as per the report.

Meanwhile, the compact models are set to be available in the US, India, and ASEAN markets. Similarly, the small utility models are also planned for distribution in the US, India, and ASEAN regions. As Mahindra aims to establish its OJA platform as the driving factor behind its modern lightweight tractors worldwide, it acknowledges the diversity of customer bases and needs across different markets, adds the report.

During a presentation, the company underscored that the US market envisions the use of lightweight tractors in golf courses, small farms, orchards, organic farming, and landscaping. In contrast, in India, these tractors could find applications in cotton, paddy, sugarcane, and vegetable farms, as well as orchards and vineyards. A similar scenario holds for most parts of the ASEAN region.