Pocket FM claims global listener base of 130 million
Audio streaming platform Pocket FM's listener community is said to have surpassed 130 million globally, with over 75 billion minutes of content being streamed in 2023.
As per Pocket FM's 'Rewind2023: How India Got Entertained This Year' report, the platform had more than 100,000 hours of content, with users spending over 115 minutes daily.
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Offering CollegeCourseWebsiteIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisitIIM KozhikodeIIMK Senior Management ProgrammeVisitIndian School of BusinessISB Product ManagementVisitThe platform, which allows users to pay for audio content that they want to consume, registered over 20 million transactions in 2023.
In terms of revenue, 13 audio series crossed the Rs 10 crore mark, while 25 series collected Rs 5 crore. Insta Millionaire became a mega-blockbuster, grossing Rs 100 crore.
Pocket FM cofounder and CEO Rohan Nayak said audio series as a category has firmly established itself as a mainstream entertainment choice.
«We predict this trend to get stronger, with audio series rising to prominence among the top three forms of entertainment, inspiring and complementing the storytelling in movies, web series, and TV,» he added.
Delhi-NCR, Mumbai, and Bengaluru were the most active cities for Pocket FM, with over 5 billion minutes being streamed from here. Emerging cities like Jaipur, Lucknow, Surat, and Pune were also featured in Pocket FM's Top 10 Indian Cities for 2023.
According to Pocket FM, 31.4% of consumption happened during leisure time (9 pm — 6 am), followed by morning (6-9 am) and evening (6-9 pm), which witnessed 25.2% of consumption.
Further, consumption increased by 43.4%
