Pocket FM listeners streamed over 100 billion minutes globally
global streaming and more than 45 million transactions in 2024, according to insights from its "Pocket FM Playback 2024" report.
The report underscores the global appeal of storytelling and immersive audio experiences over the past year. The platform captivated a broad demographic, with 54% of listeners being Gen Z, 37% Millennials, and 5% Gen X. Gender distribution was nearly even, with 53% male and 47% female users.
The integration of AI-enabled audio series expanded the platform's content library by 36 times, while human-narrated series saw a twofold increase.
This innovation drove remarkable financial achievements, including seven audio series surpassing $10 million in revenue—a 600% growth from 2023—and 35 series crossing the million-dollar mark, tripling last year’s figures.
Romance and Drama remained the top genres in India and the United States, followed by Fantasy & Sci-Fi and Horror & Thriller. These genres resonated with audiences across cultural and geographic boundaries, contributing to hours of engagement.
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