

Pocket FM's microtransactions, AI use in content creation are driving growth, COO Gangwar says
Subscribe to enjoy similar stories.Pocket FM, an audio storytelling platform, said its users in India and the US are getting increasingly comfortable with microtransactions— paying per episode or series—giving it a monetization engine that differs from the classic subscription business.The company’s recent growth reflects how microtransactions and the deeper use of AI across content creation, editing and creator tools have started to scale up together, chief operating officer Lalit Gangwar said.“Pocket FM is best understood as a microtransaction-led audio storytelling business rather than a pure subscription model,” Gangwar said. “Listeners typically start free, get hooked on serialized stories or series, and then keep returning to unlock the next episode or story arc.”The company doubled its annualized revenue run-rate (ARR) to over $400 million ( ₹3,725 crore) in the past year, after taking six years to reach its first $200 million.
Gangwar defined ARR as the annualized revenue run-rate of monthly gross revenue, driven primarily by microtransactions and, to a lesser extent, advertising.ARR differs from reported annual revenue: parent Pocket Entertainment posted revenue of ₹1,768 crore in FY25, up 68% from ₹1,052 crore a year earlier, as growth picked up across India, the US and Europe.“Our business today is diversified across markets, with the US as a strong contributor and Europe emerging as a meaningful growth region, alongside continued scale in India,” he said.Pocket FM began in 2018 with subscription offerings, but now runs on a freemium model that blends pay-per-episode spending with premium plans. Users can start listening for free, wait for episodes to unlock over time, or buy in-app coins to access more
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