
Premium products fan hopes for Crompton; Butterfly turnaround vital
Subscribe to enjoy similar stories. Crompton Greaves Consumer Electricals Ltd is poised to benefit from more premium products and new launches in the near future. The company’s management at its recent analysts meeting discussed new launches and innovation as it preps for the summer season ahead, particularly in its fans vertical.
Spearheading the next generation of fan technology in India, Crompton has launched Nucleus, an in-house advanced BLDC platform. Under this platform, the company has launched two products that help save up to 60% energy, apart from having other features such as efficient motor, and smart connectivity. The company has also launched XTECH, an advanced induction motor platform.
Both platforms will be manufactured in-house which should help Crompton have a better control on the supply chain. “In FY24, ₹750 crore (about 10%) worth sales were from new products. The R&D team size is at 200 now (141 in FY23)," said analysts from Jefferies India in a report on 27 February, adding that they estimate electric consumer durables (ECD) sales to grow at 13% CAGR over FY24-27.
Over the same period, the broking firm estimates sales and profit after tax CAGR at 12% and 22%, respectively, driven by healthy ECD growth and margin expansion, as Butterfly synergies kick-in. CAGR is compound annual growth rate. The new platforms will also support Crompton’s endeavour to scale up its premium offerings.
Note that premium fans are growing at 2.5x of regular fans’ growth. Crompton derives about 25% of its fans segment revenue from premium products and aims to raise this share to 40% in the coming years. To be sure, the company’s ECD segment remains a bright spot, clocking 14% and 27% year-on-year growth in revenue and Ebit
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