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Primark to trial UK click and collect in move into online sales

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Primark will trial a click-and-collect service in the UK, in the budget fashion chain’s first significant move into online shopping.The high street retailer, will launch the trial at 25 stores in the north-west of England by the end of the year, but said it would only cover children’s clothing and accessories, as the company – owned by Associated British Foods (ABF) – tries to draw more families into its stores.“We have chosen a much-expanded range of children’s products for this trial, which we believe has the potential to satisfy unfulfilled demand, driving footfall from both existing and new customers to deliver incremental sales in store,” ABF said as part of a trading update on Monday.Customers will be able to order from about 2,000 items online, including children’s clothing and nursery furniture that the retailer said would be “particularly attractive for our customers who do not regularly shop in our larger stores”.“This trial will enable us to provide more fashion, licence and lifestyle products to more customers and more often.

In-store collection will be available from designated areas, designed to be welcoming and situated in the heart of the store,” ABF said.

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