Prime Video bets on India to acquire next 250 million subscribers outside US
India will play a key role in Prime Video's strategy to acquire the next 250 million subscribers outside the United States (US), a top company official said at an event in Mumbai.
Prime Video and MGM Studios Head Mike Hopkins highlighted India as a crucial market for the streaming platform. He also highlighted the growing popularity of streaming among Indian audiences.
«As we look at the next 250 million subscribers that we're going to acquire, they are going to come from outside of the United States. And we're not going to be able to achieve that unless we do a really good job for customers in India as well,» Hopkins said in a conversation with film producer Karan Johar.
«India is a key geographic area for us. We also believe in the story of India and the growth that's been happening here over the last several years. When I think about streaming television and I think of India, what's remarkable is that I've heard many people say this week that more people are streaming TV and film than they're watching it on linear television on satellite cable,» he added.
Hopkins also said that India is a hub for content and innovation, with Prime Video experiencing strong growth, with more people signing up than anywhere else globally.
Hopkins praised India as a hub for content and innovation, stating that Prime Video is experiencing strong growth in India, with more people signing up for Prime membership in India than globally.
«The other thing about India is that more people sign up for Prime Video here than for any
