PVR INOX elevates Mumbai cinema with city's first standalone IMAX with Laser theatre experience
PVR INOX, the popular cinema exhibitor, is set to change Mumbai's cinematic landscape with the introduction of its inaugural standalone IMAX with Laser theatre at INOX EROS in Churchgate. This brings a remarkable transformation of the 86-year-old iconic EROS cinema, elevating it into the city's premier destination for an immersive and technologically advanced cinematic experience.
A Technological Marvel
The newly revamped cinema, boasting a seating capacity of 305, will showcase IMAX with Laser technology, an innovative laser projection and multi-channel sound system exclusive to IMAX theatres, promising an unparalleled viewing experience
IMAX with Laser distinguishes itself with a 4K laser projection system, using a new optical engine and a suite of exclusive IMAX technologies that deliver exceptionally clear images, enhanced resolution, deeper contrast, and vibrant colours, immersing viewers in the narrative like never before.
The addition of INOX EROS marks PVR INOX's fifth IMAX screen in Mumbai and the twenty-third within its national circuit, underscoring the company's commitment to enhancing Maharashtra's cinematic landscape, with a total of 253 screens across 53 properties in the state.
In Western India, the screen count rises to 346 across 78 properties, reaffirming the brand's dedication to delivering unmatched cinema experiences to audiences throughout the region.
Leadership's Perspective
Reflecting on the announcement, Mr. Ajay Bijli, Managing Director of PVR INOX Limited, remarked, «As leaders in
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