Quick-commerce firm Zepto introduces membership programme

economictimes.indiatimes.com:

Quick-commerce unicorn Zepto is experimenting with a membership programme called Zepto Pass.
Priced at Rs 99 per month, the membership offers unlimited free deliveries on orders costing over Rs 99, and discounts of up to 20% on certain orders. While discounts are available to some users for orders over Rs 299, for others the threshold is over Rs 699. The firm is currently offering the service to a targeted set of users, with some getting an introductory price of Rs 19.

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With Pass, Zepto has become the second quick-commerce firm after Swiggy Instamart to offer subscription benefits. Swiggy’s listed rival Zomato, on the other hand, does not extend benefits from its Gold subscription to its quick-commerce service Blinkit.

“We are constantly running dozens of small experiments to improve customer experience. Only a few of these experiments are brought to market, hence we do not comment on them,” a spokesperson for Zepto said, declining to give further details about the plan.
Subscriptions are an important way for food-delivery and quick-commerce firms to boost usage and improve user loyalty. In its report for the quarter ended June 30, Zomato had said the Gold programme contributed over 30% of the total gross order value