strict scrutiny of cobranded credit cards – a sector that has seen strong growth recently – in recent times is aimed at preventing backdoor entry into the highly regulated credit card industry, people aware of the situation told ET.
The central bank wants to strengthen regulations on cobranded credit cards, they said.
“This is not the first time the regulator has called out data sharing between cobranding partners… It wants brands to just be sourcing channels or marketing channels for cobranded cards and not to be used by unregulated companies as a backdoor entry into the highly regulated credit card sector,” said the founder of a fintech startup that operates in this space.
Non-banking finance companies (NBFCs) have been seeking regulatory nod for credit card issuance for years but the regulator only allows a handful of banks to issue these cards, the person pointed out.
The RBI wants cobranded cards to grow, but wants to ensure the growth happens in a regulated fashion, the founder added.
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In a directive issued on March 7, the central bank told all cobranded card issuers to prominently carry the name of the issuing bank. It has also asked the cobranding partner not to have