

Re-released romantic films capture the hearts of young, nostalgic viewers
Subscribe to enjoy similar stories. Gen Z in India is falling flat for re-released romantic films, never mind if some of them were flops of yesteryear. While there have been re-releases galore in cinemas over the past few months, there is a significantly higher draw for romantic dramas, including flops such as Laila Majnu, Rockstar and Sanam Teri Kasam.
Experts said the Gen Z audiences flocking to these films don’t have a real love story of their times and don’t mind paying low prices to watch a movie in a genre they have completely missed out on. Plus, the music plays a big role, given that new film soundtracks rarely find favour nowadays. Sanam Teri Kasam, a 2016 romantic drama, is currently the highest grossing re-release in India, having made over ₹35 crore in box-office collections in its second run.
Laila Majnu earned over ₹11 crore last year, surpassing its original box-office takings of ₹2-3 crore when released in 2018. “The overwhelming love for Laila Majnu and Sanam Teri Kasam proves that heartfelt romantic dramas still hold a special place in audiences’ hearts. This success is largely driven by viewers in tier-two and tier-three cities, where nostalgia and a deep-rooted love for romance continue to draw crowds," said Gautam Dutta, CEO - revenue and operations, at PVR INOX Ltd.
These films particularly resonate with young adults and those who missed their theatrical release but later discovered and cherished them through digital platforms, Dutta said, adding that the songs featured in these films have only amplified the connection with audiences. Experts like Dutta emphasize that the popularity of these films on satellite television has undoubtedly played a significant role in their resurgence. Years of
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