Realtors prioritise water conservation as homebuyers prefer sustainable projects
Large property developers across India have stepped up efforts to incorporate water conservation measures into projects, aiming to mitigate environmental impact and this is prompting other small and mid-sized developers to implement these measures.
According to brokers operating in various property markets, these measures are turning out to be a key differentiator for conclusion of sales transactions.
Established developers including Lodha, Prestige Group, Mahindra Lifespace Developers, Godrej Properties, Brigade Group, and Sobha have already put various measures into practice within their projects and are continuing to expand upon these initiatives.
«Heat waves serve as a stark reminder of the looming climate risks, exacerbating urban heat and placing immense strain on water resources that are limited, particularly in densely populated areas. They also present major health and productivity challenges that a developing country like ours cannot afford,” said Aun Abdullah, ESG Head, Lodha.
According to him, integrating passive designs and green spaces into urban planning can mitigate urban heat and enhance energy and water self-sufficiency. This proactive approach promotes city resilience and sustainability amid climate change, safeguarding citizen well-being and equity.
Lodha has conducted a climate risk assessment for its operating areas, projecting impacts like heat stress and floods until 2100, and is implementing strategies to enhance resilience in its current and future projects.
“We are conserving water
