Reliance-Disney OTT platforms viewership jumps; merger may hurt Netflix, Amazon Prime Video
Mint Explainer: All you need to know about the $8.5-bn Disney-Reliance merger In January, nearly 243.5 million users — a 46.5% market share — visited three streaming platforms, Disney’s Hotstar and Reliance’s JioCinema and JioTV. Hotstar garnered over 114 million unique visitors for the month, while JioCinema and JioTV received more than 129 million visitors during the period, according to Comscore data.
How Reliance-Disney merger will change cricket streaming in India Streaming cricket has been essential to the success of Hotstar and JioCinema and JioTV. The Reliance platforms garnered a huge spike in viewership between March and May 2023 thanks to its coverage of the Indian Premier League, Comscore date shows.
Hotstar received 191 million visitors last November, driven in large part by offering the Men’s Cricket World Cup. RIL, Disney merge assets to create ₹70,352 crore media giant; 5 key highlights The merger is expected to hurt competitors Netflix Inc.
and Amazon.com Inc’s Prime Video miniTV, as well as local platforms such as Times Internet’s MXPlayer and Zee Entertainment Ltd’s ZEE5. Sony formally withdraws $10 billion merger agreement with Zee from NCLT The merged company will command the lion’s share of India’s advertising market, affecting traditional broadcasters, Karan Taurani, senior vice president, Elara Securities India Pvt, said in a research note last week.
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