Reliance Retail partners with UK's ASOS to bring online fashion retailer to India

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Also read: Is the Indian online consumer evolving? A relatively new fee seems to suggest so Reliance Retail said in a statement on Thursday, “Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in India. Leveraging its extensive experience of operating omni-channel retail networks, Reliance Retail will introduce ASOS’s portfolio of owned labels to the Indian market through a multi-channel presence for ASOS across retail formats such as exclusive brand stores, multi-brand stores and online platforms." ASOS only sells its own products in all markets except for a few, in which it also sells third-party brands.

Under its agreement with Reliance – its first exclusive, country-wide retail partnership – it will only sell its own labels in India, such as ASOS Design. The company offers products such as women's wear, men's wear, footwear, accessories and jewellery and beauty products.

Founded in 2000 by Nicholas Jon Robertson and Quentin John Griffiths, ASOS is headquartered in London. In 2022 it acquired British fashion retailers Topshop and Miss Selfridge.

Also read: Fake reviews online? Help at hand, finally Isha Ambani, director, Reliance Retail Ventures Limited, said the partnership marks “a significant stride in our dedication to bringing the pulse of global trends to Indian shores". She added "This partnership reaffirms our status as India's premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave." José Antonio Ramos, CEO of ASOS, said, “Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of