Reliance Retail sets the ball rolling on delivery in an hour, starts pilot service in Mumbai, Navi Mumbai
Reliance Retail has started the pilot of immediate delivery of groceries and fast-moving consumer goods (FMCG) products in certain areas of Mumbai and Navi Mumbai where orders will be fulfilled within an hour, a senior industry executive told ET.
The group's fast-delivery service has been integrated into the Jiomart mobile application as a 'hyperlocal delivery' option. Reliance will try to reduce the delivery time to 30-45 minutes as more stores get linked into the system and the operation expands into other markets, the executive said. According to industry executives, Reliance's shortest delivery time for orders of daily necessities placed online is about 12 hours. Some orders can even take up to three days.
An email query sent to Reliance Retail remained unanswered as of press time.
Quick commerce companies like Blinkit, Swiggy Instamart, Zepto and BB Now from Tata-owned BigBasket are delivering most orders within 10 minutes. Reliance doesn't want to enter the delivery race as that would require setting up higher penetration of dark stores and hiring a large fleet of delivery personnel. Instead, it will be fulfilling these orders from its store network and warehouses.
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