Reliance's Viacom 18 bags media rights for Major League Cricket
Reliance owned Viacom 18 bagged media rights for broadcasting the first ever edition of Major League Cricket (MLC) on Friday, the company said in a release. While the details of the deal were not mentioned, the Reliance flagship announced that the coverage will be on multiple platforms including live streaming on JioCinema and broadcast television coverage on Sports18.
Commenting on the partnership with the American league, Viacom18 Sports Head of Strategy, Partnerships & Acquisitions Hursh Shrivastava said that the company expects Indian cricket fans will enjoy action from the inaugural edition. “JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favourite T20 cricketers and cheer for teams affiliated to their favourite franchisees,” he said.
Commencing on July 13, MLC will feature six teams of which four teams have investors from owners of Indian Premier League (IPL) franchises including MI New York (five-time IPL champions Mumbai Indians), the LA Knight Riders (two-time IPL champions Kolkata Knight Riders), the Texas Super Kings (five-time IPL champions Chennai Super Kings) and the Seattle Orcas (Delhi Capitals). The flavour of IPL continues to reach to the US post a successful conclusion of South African T20 League.
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