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Reliance to enter the bottled iced tea market with Brew House relaunch
Subscribe to enjoy similar stories. MUMBAI : Reliance Consumer Products Ltd (RCPL) plans to enter the bottled iced tea market this coming summer with the relaunch of “Brew House", three people close to the development told Mint. The people added that the brand—for which the company received approval on 23 July 2025, according to the commerce ministry records—is expected to be relaunched within the next two months.
The oil-to-retail conglomerate acquired the brand in 2024 for an undisclosed amount. The iced teas will be launched in two flavours, lemon and peach, for an entry price of ₹20 for a 200ml bottle, according to two of the three people. “The product was initially supposed to be launched for ₹10 for a 200ml bottle, but after the goods and services (GST) recast, the ready-to-drink segment falls under the 40% GST bracket, so we decided to start with ₹20 instead," said one of the three people, all of whom spoke on the condition of anonymity.
RCPL did not immediately respond to Mint’s emailed queries. However, multiple distributors also confirmed to Mint that “Brew House" will launch within the next two months. Apart from relaunching Brew House, RCPL is also evaluating launching other niche-category drinks.
“RCPL is also working on several new concepts, such as kombucha, prebiotic sodas, and ayurvedic drinks. We now have the focus and capability to build a specialized route to market for these kinds of offerings. RCPL’s larger ambition is to be a full-scale fast-moving consumer goods (FMCG) company, spanning categories across home care, food, beverages, and snacks," said the second person.
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