Renault India in revamp mode: country CEO & MD Venkatram Mamillapalle
₹10 lakh segment. In the A-segment (entry-level cars), which is shrinking very fast, I’m one out of two players and my competition is giving huge discounts. I am not going to play a discount game.
The intention is to give more value to the customer by adding features, variants, safety and comfort. And so that’s what we’re doing—the customer may not recognize it today, but tomorrow they will. I’m not saying that I want to become a Mini Cooper.
But I am tending towards it, that’s our thought process," he added. Renault’s immediate strategy involves an upgrade of its existing product portfolio comprising the Kiger, Triber, and Kwid models. These vehicles will be equipped with advanced safety and convenience features, including tyre pressure monitoring sensors (TPMS), electronic power steering (EPS), and airbags to align with expected regulations.
To further bolster its market presence, the French carmaker will introduce new variants, including accessible automatic options in the Kwid, making it the most accessible automatic transmission model in the market, and an enhanced CVT (continuously varying transmission) variant in Kiger. “The whole segment is shrinking, significantly shrinking with only two players left...we are not going to exit that segment before our competition does, and that’s an advantage", Mamillapalle said. Meanwhile, Renault is actively advancing its electric vehicle (EV) strategy in India.
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