Rio de Janeiro set for Madonna’s massive Copacabana beach concert that will be her biggest ever
Copacabana Palace hotel, where Madonna is staying, hoping to catch a glimpse of the pop star. During the sound check on the stage that's in front of her hotel, they danced on the sand. “Since Madonna arrived here, I've been coming every day with this outfit to welcome my idol, my diva, my pop queen," said Rosemary de Oliveira Bohrer, 69, who was supporting a gold-colored cone bra and a black cap.
“It’s going to be an unforgettable show here in Copacabana," said Oliveira Bohrer, a retired civil servant who lives in the area. Eighteen sound towers have been spread along the beach to ensure that all attendees can hear the hits. Her two-hour show is set to start at 9:45 p.m.
local time. City Hall produced a report in April estimating that the concert will inject 293 million reals ($57 million) into the local economy. Hotel capacity is expected to reach 98% in Copacabana, according to Rio's hotel association.
Fans hailing from across Brazil and even Argentina and France sought out Airbnbs for the weekend, the platform said in a statement. And Rio’s international airport forecast an extra 170 flights from May 1-6, from 27 destinations, City Hall said in a statement. “It's a unique opportunity to see Madonna, who knows if she'll ever come back," said Alessandro Augusto, 53, who flew in from Ceara state — approximately 2,500 km (1,555 miles) from Rio.
“Welcome Queen!" read Heineken ads plastered around the city, the lettering above an image of a upturned bottle cap resembling a crown. Heineken wasn't the only company seeking to profit from the excitement, with bars and restaurants reportedly preparing “Like a Virgin" cocktails, named for her 1984 hit. A shop in the downtown neighborhood famed for selling Carnival attire
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